The basis of eco-fashion is clothing, made with using environmentally friendly fabrics. The raw material can be cotton, linen or bamboo grown without pesticides, seashells, dander of animals, who are fed without the addition of chemicals and hazardous substances. It is important that people who create eco-clothing and materials, work in healthy conditions.
One of the founders of eco-fashion was designer Linda Loudermilk, it was her, who in 2002, when many designers have never heard about this term, let out on the catwalk models, from head to toe wearing the eco-clothing.
 |
| Linda Loudermilk |
Fashion is fashion. It is, above all - a popular product. And the products are known to be sold. Eco labels also help increase speed, expand business, to occupy new niches. Modern markets are literally awash with green products. Its pristine ecological purity influences the price. The purer - more expensive.
Once in an interview with Giorgio Armani he mentioned, that consumers are so passionate about healthy living and environmental protection, that would soon entirely cease to buy the goods which do not meet eco standards. And confirmed his words -he has released a series of eco costumes Emporio Armani. As a result, in 2007 the brand was recognized as the most popular Europroduct in the field of fashion-industry.
 |
| Emporio Armani |
